Top Trends from a Sustainable Packaging Design Agency in 2025

This approach ensures that packaging design is not just visually appealing but also strategically aligned with the brand’s core values and objectives. Sustainable packaging design agency increasingly use innovative packaging designs to spark curiosity and make lasting impressions. Their labels double as notepads, inviting consumers to write notes, thoughts, or even messages on the bottle. This level of customization adds emotional value, making the wine feel uniquely theirs. It’s a clever execution of creative packaging concepts that puts the consumer at the heart of the experience.

In fact, 72% of American consumers admit that packaging design directly influences their purchasing decisions, underlining the monumental role of packaging in market performance and product perception. Therefore, the expertise of a sustainable cpg packaging design agency services becomes an invaluable asset to any business. Litmus acknowledges that effective packaging design isn’t solely about moving products off shelves; it has the power to achieve much more. Whether a sustainable packaging design agency is looking for a market-informed makeover, needs to introduce a new product category, or is facing the challenge of selling unbranded products, Litmus steps in with creative solutions. They consider crucial factors such as product features, market understanding, and future adaptability to inform the packaging style and its final appearance. Another unique aspect of sustainable packaging design agency is their data-informed approach.

From product displays and on-shelf marketing to custom packaging solutions and influencer kits, solutions to make your brand shine in-store, on shelves, and beyond. Similarly, Sarah’s keen understanding of cash flow management is evident in her strategic decisions around packaging materials. Partnering with large retailers like Costco or WholeFoods required Chiwis to be mindful of extended payment cycles, which could have impacted cash flow. By selecting packaging solutions that aligned with her financial strategy, Sarah ensured that Chiwis maintained profitability while scaling operations. By focusing on branding through her packaging, Sarah successfully differentiated Chiwis from other products on the shelf.

In a CPG aisle packed with options, design is what stops people, earns a second look, and drives a decision. This article walks through the full CPG packaging design process, so you can create packaging that looks great and performs even better. The packaging industry has taken massive leaps these last few years, assuming a pivotal role in brand success. It not only protects the product but also communicates brand identity, influences consumer behavior, and drives sales. The Data Analytics track focuses on the evolving role of data insights and analytics in our consumer growth and marketing strategies. The sustainable packaging design agency will be offered various technically challenging roles in our Enterprise Marketing & Data division with a focus on data science, data analytics and customer relationship management.

At Brandon, we design with what we call “shelf-stopping clarity”—an intentional blend of brand story, structure, and sensory impact that gives your product an unfair advantage in the aisle. Consumers can easily verify the legitimacy of a product by scanning the QR code, giving them peace of mind and protecting them from counterfeit goods. This builds trust and strengthens the brand’s integrity, showing consumers that their safety is a top priority. One company leading the charge in this digital revolution is ePac Flexible Packaging.

In essence, sustainable packaging design agency guarantees to turn casual observers into loyal customers through their exceptional packaging design services. Deuce Studio delivers across multiple touchpoints, including creating packaging designs that stand out on supermarket shelves to crafting websites that convert consumers into customers. Their identity systems help envision the future of your brand with a disruptive market identity. Their structural design aims to solve problems, validate concepts with consumers, and create a memorable user experience. Additionally, their powerful packaging creates iconic designs in competitive categories that drive sales.

Functionality and practicality ensure that the product performs as promised, which in turn builds consumer trust and reinforces the brand’s reputation. By merging the best of modern minimalism with cues from the past, brands can create packaging that is both innovative and deeply rooted in their identity. This approach resonates with modern consumers who look for clarity in branding and value a sense of transparency in product presentation. Companies in this sector often try to create brand loyalty and capture market share through advertising and packaging innovations.

CPG products come in many shapes and formats, and each requires packaging that fits the product, the brand, and the market. Each solution is tailored to match the brand’s identity, the product’s requirements, and the environment where it competes for attention.Our sustainable packaging design agency emphasizes adaptability and collaboration. From early concept sketches to dieline development, production-ready files, and coordination with printers or suppliers, we cover every detail. It should be of high quality and be consistent with your brand’s image, color, fonts, etc.

For CPG brands, landing partnerships with major retailers is a critical step toward scaling. In a Chiwis’ blog post, Sarah discussed the challenges of finding genuinely recyclable or biodegradable packaging options. Many so-called “sustainable” packaging materials fail to live up to their promises, either ending up in landfills or contributing to microplastic pollution. Co-manufacturing also played a significant role in helping Chiwis scale rapidly while maintaining consistent product quality. As Sarah mentioned on the Her CEO Journey podcast, working with a co-manufacturer during the pandemic helped the brand meet growing demand without the operational burdens of owning a facility. Consumer packaged goods (CPG) include items people rely on frequently, such as food, beverages, cosmetics, and household products.

As a packaging design company, we are equipped with the cutting-edge ESKO Kongsberg X22 cutting table, we can produce and ship rapid prototypes so that you can feel something in your hands almost immediately. Most packaging manufacturers need multiple days or weeks to produce a rapid sustainable packaging design agency, but with the Kongsberg centrally located in our Design Lab, we’re ready to cut and fold at a moment’s notice. According to a study by the Paper and Packaging Board and IPSOS, 72% of consumers say packaging that clearly explains the product and its benefits makes them more likely to buy.

This is particularly important when consumers are inundated with visual stimulation. The effective use of design repetition will help your product or service stand out, encouraging consumer engagement and, ultimately, loyalty. The tech giant employs design repetition across its product line and marketing materials. From the minimalist aesthetic of its devices to the consistent use of its signature San Francisco font, Apple creates a unified brand experience that's hard to forget.

Digital intelligence—powered by IoT sensors, predictive analytics, and blockchain—redefines supply chains, making them more innovative, more transparent, and more reliable. At Ferrero, we know our products are loved by millions of people, young and old, all around the world. As a family-owned company, values such as respect, integrity and innovation have been built into our culture for generations.

Kaleidoscope is a creative collective of thinkers, designers and makers that together connect people and brands. At Zesty Brands, we know that great packaging goes beyond visual impact — it’s about accuracy and accountability. Every label we design aligns with both Canadian and U.S. regulations, meeting CFIA and FDA standards for nutrition facts, ingredient declarations, and front-of-pack (FOP) claims. Brand differentiation, unique customer experiences, return on investment for our clients.

When sealed, packages tend to create a vacuum that makes food cling to its insides. As a result, the food takes on the shape of the package, which can be unappetizing to picky pets and annoying to pet parents, who end up using a utensil to scrape out and break up the food. We don’t engineer packages or run lab tests ourselves, but we make sure your packaging looks amazing, performs well, and tells your brand story. The mood boards are yours to keep, and can be used to drive future marketing and branding efforts or to communicate your brand essence to your team.

In sum, Sarah Goodman’s approach to conscious business growth in the CPG industry is rooted in data-driven decision-making and a deep understanding of financial management. Throughout her journey with Chiwis, she has placed a strong emphasis on managing margins and costs, ensuring that every business decision aligns with long-term profitability. With high consumer demand, short product life cycles, and narrow profit margins, a strong sustainable packaging design agency and packaging strategy is essential for success. While CPG package design may not be the first thing on the to-do list when starting up a CPG brand, it is certainly something that requires a good amount of attention and understanding. After all, it will need to comply with FDA regulations before it can go on the shelf so at a very basic level, you need to understand what those are.

At Ferrero, we bring joy to people by delighting and surprising them with delicious products. As Kinder Surprise celebrates 50 years, take a trip down memory lane through five decades of innovation, timeless delight and wow moments. From initial concept to final execution, we work diligently to bring your vision to life, while providing expert guidance and support every step of the way. Translations of any materials into languages other than English are intended solely as a convenience to the non-English-reading public and are not legally binding.

The CPG packaging design process is elaborate and detailed, right from initial concept development to final production. Each step must be aligned to the brand’s objectives, resonating with the target audience. This comprehensive guide to CPG packaging design is brought to you in partnership with Riser, a leader in the field of branding and design. It’s an integral part of your brand’s story, serving as a physical representation of what your brand stands for. The sustainable packaging design agency elements, from color schemes to typography, are not just visual cues but also convey key messages about your brand’s identity and values. Imagine designs that solve problems, tell stories, and even create unforgettable experiences for your customers.

From sustainable packaging to groundbreaking ideas, brands today can’t afford to overlook the power of great packaging solutions. Our mission is to deliver trusted expertise, operational excellence, and innovative packaging solutions that help our customers succeed. We serve companies of every size with both stock and custom packaging across all markets and substrates. From design and global sourcing to tailored supply chain strategies, we provide packaging that drives growth and meets your unique needs. Elephant Design is a packaging design agency that sees packaging as the first interface between the consumer and the product, and hence one of the most essential activities during product launches. They focus on creating packaging that is consumer-friendly, and that effectively conveys the brand’s promise and benefits.

The competitiveness of the consumer packaged goods industry creates an environment where only the best packaging designs continue to exist. Even though most companies are aware of this, we find the average CPG brand puts forth mediocre effort into their sustainable packaging design agency. Our team collaborates closely with you to develop a strategic design approach. We consider every facet of your product – from its core values to its market differentiators – ensuring that the packaging design amplifies these aspects. Our designs are strategic tools crafted to with your company’s design language and the entirety of your brand’s ecosystem. With help from an experienced and professional design agency, achieving all these goals becomes all the more easy.

I love the work that agencies like Macaroni Creative and Voodoo Brands do, but I am positive they are astronomically above my budget. I want to find someone who can help me create a really high-quality brand that looks and feels as good as some of my favorites, like sustainable packaging design agency, Vermont, and Simple Mills. Product photos, lifestyle images, graphic illustrations – all visuals should be clear, sharp, and visually appealing. This is why clearly communicating the key benefits of your product on the packaging design is paramount. The information should be brief and direct, easy to read and understand, and in simple language.

Elephant Design strives to tell the brand’s story through the packaging medium, and they work to ensure the brand’s intent and vision are well translated onto the surface of the packaging structure. They conduct business intent workshops, analyze consumer sentiment, and provide advice on aligning brands with consumer demands such as material sustainability and environmentally friendly practices. How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging? More often than not, love-at-first-sight packaging design is what drives customers to relate to and prefer a brand over its rivals. If you're building or refreshing your CPG packaging and want it done right, consider looking into a CPG packaging design agency like ManyPixels. Their team blends clean, high-impact design with a deep understanding of what’s attracting consumers, making them click, pick up, and purchase.

RFID technology has spawned countless innovative RFID logistics solutions as industries realize the benefits of RFID in supply chain management. UL certification details and the CSA certification process guide the sourcing of labels for UL certified, cUL certified and sustainable packaging design agency certified products. A single source for all your print, marketing, packaging, fulfillment and more. We’ve been able to package everything marketing-related for our lenders and put it in a one-stop shop.

They want to know where their products come from and if the brand shares their values. The traditional packaging here does rely on static labels that do not provide much insight or interaction. The global packaging market in 2024 was worth $1.24 trillion, and it is expected to grow by about $1.69 trillion by 2034. This growth depends on how the companies meet the new requirements and changes in how people buy packaged goods.

An often overlooked yet critical aspect of CPG sustainable packaging design agency design is the alignment of packaging choices with the manufacturer’s capabilities. Understanding these limitations and possibilities early in the design process is crucial for both feasibility and cost-effectiveness. Over the years, he has worn multiple hats, ranging from a manufacturer and retailer to a distributor and brand owner.

Brands must monitor the production process closely to maintain quality control. Conduct regular quality checks, inspect materials used, and test the finished product. Only by implementing rigorous quality control measures can manufacturers ensure consistent, durable, and streamlined CPG packaging design. This is the time when they work with different color palettes, typography, and imagery – all while keeping your brand identity and messaging in mind. The sustainable packaging design agency is to produce a visually appealing, impactful design at the end of this stage.

By integrating functionality with innovation, these designs push the boundaries of what packaging can do, ensuring it becomes an integral part of the overall experience. Great package design isn’t just about aesthetics but solving real-world frustrations. Innovative sustainable packaging design agency can transform a product into an indispensable part of a consumer’s daily life. This isn’t just about good graphic design or clever shapes; it’s about creating smarter, functional packaging that anticipates consumer needs and makes their lives easier. We offer a variety of retail packaging solutions in a selection of materials and combine innovative structural design with high-quality print to maximise brand impact and drive increased sales.